CYRO GARMATTER
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VISUAL IDENTITY                  2024Evolve Music Festival
SPORTS MERCHANDISE               2024Foco
PACKAGING DESIGN                 2023Bubble Boy
PACKAGING DESIGN                 2024Delish
REBRAND IDENTITY                 2024Velz Law
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REBRAND IDENTITY                 2023Mesured Magazine
CAMPAIGN                         2025Illustration


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VELTZ LAW

REBRAND IDENTITY 
2024
A complete rebrand of a New York City law firm, transforming an outdated online presence into a modern, professional identity that communicates trust, authority, and clarity.  
THE CHALLENGE & BRIEF
Veltz Law’s original branding felt outdated and unprofessional. The griffin logo looked like clip art, the typography lacked consistency, and the website had no clear navigation. For a trial law firm, the design failed to inspire trust or credibility.

The client requested a masculine, modern identity that felt strong and professional without being too flashy. The website needed to be sleek and easy to navigate for older clients, with a muted color palette that wouldn’t overwhelm the content. They also expressed a strong preference for greens and blues.

My role was to refine these requests into a cohesive design system that balanced professionalism with approachability.
Former outdated website design.
DESIGN SYSTEM
The identity system was built to feel strong, modern, and professional while staying approachable. It combines a refined griffin monogram, clean typography, and a muted palette of blues and greens to create consistency across digital and print.


Modernized the griffin into a bold monogram with a strong, solid presence, ensuring it remains distinctive and memorable.



Uncut Sans Variable a modern sans serif with personality and clarity, balancing approachability with professionalism.


Muted palette of deep blue, olive, black, and white refined from the client’s preference for greens and blues, evoking trust and authority.
DIGITAL PRESENCE
I reimagined the griffin as a clean monogram and paired it with Uncut Sans Variable for confident, legible typography. A muted palette of deep blue, olive, black, and white delivers authority and calm, creating instant consistency across digital platforms.

The redesigned website emphasizes clarity, streamlined navigation, and trust. By replacing outdated layouts with a professional structure, Veltz Law’s digital presence now reflects the credibility expected from a trial law firm.



SOCIAL MEDIA EXTENSIONS
To extend the brand beyond the website, I developed a cohesive Instagram presence. Bold visuals, consistent color use, and approachable copy created a strong online personality that engages clients and strengthens brand recognition across platforms.
STATIONARY
To ensure a seamless identity across every client touchpoint, the rebrand extended into stationery and collateral. The updated monogram and type system were applied across business cards, notepads, and professional materials, reinforcing trust and consistency in both digital and physical interactions.
POSTER CAMPAIGN
A series of posters was designed to reinforce the new identity in physical spaces. By pairing the modern griffin monogram with bold typography and the refined color palette, the campaign elevated Veltz Law’s presence beyond digital platforms, ensuring memorability in both print and environmental contexts.
REFLECTION
This rebrand modernized Veltz Law into a cohesive, trustworthy identity that balances authority with approachability. By replacing outdated visuals with a bold monogram, legible typography, and a refined color palette, the new system communicates clarity and confidence across every platform.
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