PACKAGING DESIGN 2024Delish is a chocolate brand where every flavor has its own personality. Bold colors, quirky illustrated faces, and playful extensions bring the joy of chocolate to life in a way that feels fresh, fun, and instantly recognizable.THE CHALLENGE & BRIEF The challenge was to create a packaging system that could stand out individually while still working as a family. Each flavor needed its own identity, but together they had to form a cohesive brand world. The solution was to design characters that embody the spirit of each chocolate — cheeky, bold, smooth, and playful, turning every bar into a moment of personality. POSTER CAMPAIGN The campaign expanded the characters beyond the packaging and into the streets. Large-scale posters and murals paired the kids with their matching chocolate personalities, blurring the line between product and play. Clean graphic posters anchored the system, while out-of-home applications brought the brand into everyday spaces in a way that felt both bold and approachable.RETAIL DISPLAY Each retail stand was designed to amplify the personality of its flavor. From expressive faces to color-blocked structures, the displays transformed standard shelving into character-driven moments. The result was a retail experience that made Delish impossible to ignore, fun, distinctive, and full of energy.REFLECTION This project was about more than just packaging chocolate bars. It became an exercise in how far a simple design system, four colors and four characters, can stretch across touchpoints. From a wrapper in your hand to a mural on a city wall, the Delish world shows how personality-driven branding can connect instantly and create joy wherever it shows up.