GROWN ALCHEMISTCATALOG DESIGN 2025For the Skin Defense Primer launch, I developed a complete campaign system that extended across digital, social, and print. The goal was to highlight the product’s premium positioning while exploring multiple creative directions, ensuring the visuals felt versatile yet cohesive. By combining packaging, photography, typography, and motion, the campaign created a strong visual identity that aligns with Grown Alchemist’s clean, minimal aesthetic. This catalog was designed to extend Grown Alchemist’s premium identity into long-format editorial design. The challenge was to balance minimal elegance with clarity, creating a collectible piece that informs while embodying the brand’s luxury positioning. Each page was uniquely designed to highlight different aspects of the brand, from collections and product detail to philosophy and storytelling. LAYOUTS & OVERVIEWAcross 25 pages, every spread was uniquely designed while adhering to a cohesive grid and typographic system. The variety demonstrates flexibility within a consistent brand voice, shifting between collection openers, product storytelling, and editorial content.
The complete 25-page catalog illustrates the full system at a glance, showing how each page stands apart while remaining cohesive as a branded editorial piece.
DIGITAL EXTENSIONS To complement the catalog, I designed Instagram Stories that translate the same minimal aesthetic into motion. These digital extensions highlight individual products with bold typography, clean layouts, and dynamic pacing — reinforcing the catalog’s design system across digital platforms.REFLECTIONThis project extended Grown Alchemist’s identity into both print and digital collateral. By designing a 25-page catalog where every page was distinct yet cohesive — and expanding it into Instagram Stories — I demonstrated how brand storytelling can adapt across multiple touchpoints while maintaining a luxury, editorial feel.