GROWN ALCHEMIST CATALOG DESIGN 2025This catalog was designed to extend Grown Alchemist’s premium identity into long-format editorial design. The challenge was to balance minimal elegance with clarity, creating a collectible piece that informs while embodying the brand’s luxury positioning. Each page was uniquely designed to highlight different aspects of the brand, from collections and product detail to philosophy and storytelling. LAYOUTS & OVERVIEWAcross 25 pages, every spread was uniquely designed while adhering to a cohesive grid and typographic system. The variety demonstrates flexibility within a consistent brand voice, shifting between collection openers, product storytelling, and editorial content.
The complete 25-page catalog illustrates the full system at a glance, showing how each page stands apart while remaining cohesive as a branded editorial piece.
DIGITAL EXTENSIONS To complement the catalog, I designed Instagram Stories that translate the same minimal aesthetic into motion. These digital extensions highlight individual products with bold typography, clean layouts, and dynamic pacing — reinforcing the catalog’s design system across digital platforms.REFLECTIONThis project extended Grown Alchemist’s identity into both print and digital collateral. By designing a 25-page catalog where every page was distinct yet cohesive — and expanding it into Instagram Stories — I demonstrated how brand storytelling can adapt across multiple touchpoints while maintaining a luxury, editorial feel.