CYRO GARMATTER
CAPSULE COLLECTION               2024NIKE
VISUAL IDENTITY                  2024Evolve Music Festival
SPORTS MERCHANDISE               2024Foco
PACKAGING DESIGN                 2023Bubble Boy
PACKAGING DESIGN                 2024Delish
REBRAND IDENTITY                 2024Velz Law
SKIN DEFENSE PRIMER CAMPAIGN     2025Grown Alchemist
CATALOG DESIGN                   2025Grown Alchemist
HANDCRAFT                        2023Ramones
UI/UX DESIGN                     2023Thr/*v
POSTER SERIES                    2023Tribeca Film Festival
REBRAND IDENTITY                 2023Mesured Magazine
CAMPAIGN                         2025Illustration


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GROWN ALCHEMISTSKIN DEFENSE PRIMER CAMPAIGN
2025
For the Skin Defense Primer launch, I developed a complete campaign system that extended across digital, social, and print. The goal was to highlight the product’s premium positioning while exploring multiple creative directions, ensuring the visuals felt versatile yet cohesive. By combining packaging, photography, typography, and motion, the campaign created a strong visual identity that aligns with Grown Alchemist’s clean, minimal aesthetic.
CAMPAIGN VISUALS
Hero visuals focused on bold product photography paired with clean typography and subtle pops of yellow, a color occasionally used in the brand palette. This balance injected contrast and energy into the campaign while maintaining Grown Alchemist’s refined DNA.

SOCIAL & VIDEO
Social-first assets were designed for both organic and paid use. Instagram Stories, feed posts, and motion ads featured oversized type (“PRIMER,” “PROTECT,” “PERFECT”) as strong calls-to-action, while layouts stayed minimal and premium. Motion design added depth and dynamic presence across touchpoints.
INSTAGRAM FEED — 3D MOTION
To expand the campaign into motion, I created 1080x1350 Instagram posts that showcased the product in a dynamic, eye-catching way. Using 3D tools, I added depth and energy through movement and bold call-to-action phrases like “The Skin Defense Primer.” By keeping the brand’s signature black-and-white aesthetic, the animations maintained a premium, minimalist feel while amplifying the product’s impact across social channels.
INSTAGRAM FEED — ENGAGEMENT
In addition to motion-driven assets, I designed organic feed content to keep the brand present in everyday engagement. These posts focus on lifestyle-driven visuals and subtle branding rather than direct product pushes, ensuring they fit seamlessly into Grown Alchemist’s Instagram aesthetic. The result is a steady stream of refined, on-brand content that reinforces awareness and maintains audience interest while highlighting the product’s premium positioning.
EMAIL & POSTERS
To extend the campaign into multi-channel communication, I designed email ads and posters. Emails balanced shopping-driven layouts with bold visual branding, while posters explored more experimental arrangements to keep the system adaptable and fresh. Together, these assets reinforced the campaign’s premium positioning while driving conversion and visibility.
REFLECTION
This project demonstrates how a single product can become the foundation for a complete campaign ecosystem. By blending packaging, branding, and digital-first thinking, I translated Grown Alchemist’s minimal identity into bold, contemporary executions. The result bridges luxury aesthetics with high-impact communication across every consumer touchpoint.
2025CYRO GARMATTERAll The Rights