CYRO GARMATTER
CAPSULE COLLECTION               2024NIKE
VISUAL IDENTITY                  2024Evolve Music Festival
SPORTS MERCHANDISE               2024Foco
PACKAGING DESIGN                 2023Bubble Boy
PACKAGING DESIGN                 2024Delish
REBRAND IDENTITY                 2024Velz Law
SKIN DEFENSE PRIMER CAMPAIGN     2025Grown Alchemist
CATALOG DESIGN                   2025Grown Alchemist
HANDCRAFT                        2023Ramones
UI/UX DESIGN                     2023Thr/*v
POSTER SERIES                    2023Tribeca Film Festival
REBRAND IDENTITY                 2023Mesured Magazine
CAMPAIGN                         2025Illustration


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FOCO

SPORTS MERCHANDISE
2024
FOCO is a leading sports lifestyle brand specializing in officially licensed fan gear. The project’s objective was to create graphics that captured the spirit and identity of NFL teams while extending those designs into scalable product categories. The challenge was to balance bold, trend-driven visuals with consistency, adaptability, and retail readiness.
APPAREL COLLECTION 
The foundation of the collection centered on t-shirts for teams including the Cowboys, Chiefs, Patriots, Giants, and Ravens. Each graphic was designed to feel authentic for fans while polished enough for modern retail environments.

To demonstrate range, the graphics were shown in multiple contexts:

  • Flat renders that highlight the artwork with clarity.
  • Lifestyle mockups with fans bringing the products to life.
  • Group campaign imagery that ties the collection together.
  • Retail display proving in-store viability.

This approach shows not only design execution but also how graphics function in real merchandising and consumer engagement.
COLLECTION RANGE
The apparel series expanded into a diverse lineup that works across fan demographics and retail needs. Designs moved from bold typographic statements to illustrative collages with more energy and depth.

By applying graphics to men’s, women’s, and youth fits, the collection highlights inclusivity and scalability. Every fan, from casual supporters to diehard collectors, can find a piece that resonates.
EXTENDED MERCHANDISE
To expand the collection beyond apparel, the designs were translated into lifestyle merchandise. Each item was chosen to show how team identity adapts across categories while retaining impact and cohesion.

Examples include:

  • Bucket hat with an all-over team pattern
  • Branded keychain with charms
  • Patterned socks
  • Swim trunks
  • Custom tumblers
  • Notebook and pen set

This stage demonstrates versatility in design application, turning everyday items into bold team statements and reinforcing the merchandise system.
REFLECTION
This project required thinking beyond apparel and into the full spectrum of fan merchandise. It emphasized the importance of creating designs that are visually compelling, functional, and versatile across product categories.

The process focused on three priorities:

  • Balancing trend-forward creativity with practical usability.
  • Designing for real fan experiences at the stadium and in everyday life.
  • Expanding a single concept into a cohesive, multi-category system.

The result shows my ability to operate at a senior level by connecting branding, design, and merchandising into one scalable vision.
2025CYRO GARMATTERAll The Rights